Privacy Policy
Last Updated: 2026
Hounslow Seniors Trust ("we," "us," "our," or "Company") operates the hounslowseniorstrust.org website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, particularly in relation to Mecca Bingo affiliate content and services.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the site includes:
- Personal Data: Name, email address, and postal address when you voluntarily provide it through contact forms or newsletter sign-ups.
- Technical Data: IP address, browser type, operating system, and pages visited.
- Cookies: Information stored via cookies and similar tracking technologies (see Cookie Policy below).
- Usage Data: How you interact with our site, including links clicked, time spent on pages, and referral sources.
How We Use Information
We use collected information for the following purposes:
- Analytics and traffic analysis to understand user behaviour and improve site performance.
- Affiliate tracking to monitor referrals to Mecca Bingo and other gambling partners, and to process commissions.
- Site improvement, personalisation, and optimisation of user experience.
- Compliance with legal obligations and fraud prevention.
- Marketing communications (with your consent where required).
Cookie Policy
Our website uses cookies and similar technologies to enhance your experience. We use:
- Essential Cookies: Necessary for site functionality and security.
- Analytics Cookies: To monitor site usage and performance (e.g., Google Analytics).
- Affiliate/Tracking Cookies: To track referrals to gambling operators including Mecca Bingo.
- Marketing Cookies: To deliver targeted content and advertisements.
You can opt-out of non-essential cookies through your browser settings or our cookie consent banner. Please note that disabling cookies may affect site functionality.
Third-Party Links
Our website contains affiliate links to Mecca Bingo and other gambling operators. We are not responsible for the privacy practices of third-party websites, including casinos and affiliate partners. We encourage you to review the privacy policies of any third-party site before providing personal information. Your use of third-party sites is at your own risk and subject to their terms and conditions.
Your Rights
Under UK GDPR and Data Protection Act 2018, you have the right to:
- Access your personal data.
- Rectify inaccurate or incomplete data.
- Request erasure ("right to be forgotten") where applicable.
- Restrict processing of your data.
- Object to processing for marketing purposes.
- Data portability in a structured, commonly-used format.
- Lodge a complaint with the Information Commissioner's Office (ICO).
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy or as required by law. Affiliate tracking data is typically retained for the duration necessary to process referral commissions (usually 30-90 days). You may request deletion of your personal data at any time, subject to legal obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our data practices, please contact us at:
Email: privacy@hounslowseniorstrust.org
We will respond to your request within 30 days in accordance with UK GDPR requirements.